Al Gore’s speech on climate change and marketing at the 2007 Cannes Lions advertising festival, part one of three.
from the Festival Program:
Global warming is not just a government or grassroots issue. It’s on the agenda of every corporation and on the minds of all their customers. Creating change — galvanised by all groups — is going to take incredible global marketing.
Hamish McLennan, Global CEO of Y&R, long involved in the cause himself, has invited former United States Vice President, Al Gore, to speak to the advertising industry at Cannes.
Mr Gore will talk about the central role he believes the advertising industry can play in bringing about change — in building awareness, in reaching consumers with powerful ideas that will motivate behaviour. He will challenge the industry to take a lead role and, together with Kevin Wall, CEO of Control Room and Executive Producer, Live Earth, he will talk about the upcoming SOS Live Earth Concert — seven concerts on seven continents on 07/07/07 — to raise awareness of the climate crisis.
Duration : 0:8:29
[youtube TiTOp6Yf3AQ]
Hello,
This is …
o,
This is Jeff Fisher posting.
Just Google Al Gore Jeff Fisher HBO
Contact is AlGoreJeffFisher(at)Live(dot)c om
You are welcome.
You are welcome.
…
Are you cereal …
…
Are you cereal?
xD But, no, I really think people should start listening to him, more. Whether it be about Manbearpig, or global warming. -sigh-
or someone who …
or someone who doesn’t live in a house that uses more energy than the average household
He needs to shut …
He needs to shut the up about global warming and focus on the real threat, manbearpig. He’s half man half bearpig and all evil.
LTUK85,
Maybe …
LTUK85,
Maybe you’re right, maybe he really is just pretending to ‘save the Earth’ to get people’s approval, but at least he’s educating and persuading people to make a difference.
Personally, I don’t agree with you, I was just trying to get you to think differently.
Thank you.
At …
Thank you.
At least there’s someone who agrees with me.
what a great man, …
what a great man, you people should respect him
our world is going to end SOON because no one is listening to him.
sticking your head …
sticking your head in the sand does not make a problem go away. but if you can’t handle the truth, fine, but just shut up and let Gore and the rest of us get to work saving the planet. you can thank us later.
Its all political …
Its all political games but at least he is doing something to *save* the planet even tho thats not what he is after.
everyone should be …
everyone should be aware – especially the advertising industry who should also take responsibility when creating the images and campaigns – this is an issue for all of us! thank you Al Gore!
One of most …
One of most arrogant human beings on the planet.
If activists really want to get their word out, please try to find someone who, at least half of the country, don’t laugh at or roll their eyes at.
I<3U GORE!
I<3U GORE!